I don't know why, but I always get excited when I buy new mascara. Mascara would have to be my #1 makeup item I could not do without. (Maybe because my lashes are pretty much non-existent). I just recently bought Cover Girl's Fantastic Lash and I love how it makes my lashes look twice as long and three times as thick. I also like how it easily washes off with just soap and water. No dealing with the eye make-up remover - bonus!
I would rate it a 9 out of 10... only because it does tend to clump a little.