Saturday, May 27, 2006

Lancome's New Ad Campaign


Lancome, the cosmetic giant, has come out with a new beauty campaign called MOI. The inspiration behing MOI by Lancome is this:

"True beauty goes way beyond appearances. It's an emotion lying at the very surface of the skin. An awakening of the senses. The reflection of the harmony that links the soul, the body and the mind."

And the mission of MOI:

"We believe every woman is beautiful. We want to help you find and embrace the beauty of your life, to celebrate the radiant confidence and intuitive intelligence that make you uniquely beautiful, inside and out."

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