Friday, August 3, 2007

Kate Spade Bids Adieu

I'm sure many of you have already heard about Kate Spade stepping down from her company. The author of Bag Bliss wonders what is to become of the brand now that Kate Spade is leaving.

Well, since Liz Claiborne took over of the brand, we haven't seen too much advertising. At least, I haven't seen any. Sure, everyone knows about Kate Spade, but it's good to create brand awareness - especially in the fashion industry where there's so much competition.

I'm pretty bummed to see Kate Spade close this chapter in her life as she's been a big inspiration to me, but I'm sure better opportunities are just waiting around the corner for her... Who knows, she may just go off and start another company!
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1 comment:

  1. I cannot believe she is stepping down. This reminds me of Lilly Pulitzer and how Lilly is no longer an active part of the company. I love Kate Spade, in fact when I was just shopping the fall preview sales I saw a cute bag of hers I wanted (from Lord & Taylor)...This post made me so sad =(