Have you ever walked into the makeup and beauty area of a department store overwhelmed by all the choices you have? Now imagine that on a much bigger scale...like to the 100th power!
My brain went through sensory overload as I attempted to navigate through all the exhibits at Cosmprof Las Vegas last week. This was my first time attending Cosmoprof and I had only a few hours to get through as much of this beauty industry trade show as I could. I had missed the first two days of the show, and I understood immediately as I started to walk around that you definitely need three days to get through everything.
This year's show brought together over 760 exhibiting companies and 25,000 attendees including importers, distributors, manufacturers, and global beauty leaders. Because my time was so limited, I wanted to focus on visiting companies that offered natural and organic beauty products, which is something we're seeing more of nowadays. Stay tuned over the next week or so because I will be featuring some of these companies including product reviews.
One thing I did notice as I was speed walking through the exhibit floor...It's all about the nails this year. There have been many innovations in nail polish including gel nail polish, nail polish strips, and magnetic nail polish, just to name a few. I came across a few companies whose booths caught my eye...
CND has a product called Shellac that promises 14 day wear without nicks, chips, or smudges. Definitely adding it to my "To Try" list!
Cala has a wide variety of products for nails including airbrush nail tips, nail art glitter kits, and so much more. Be on the lookout for glitter, glitter, and more glitter!
Dashing Diva is on a mission to reinvent the salon experience. They have a quite a few international locations. In the U.S. most of their salons are in New York, although West Coast divas can travel to Pasadena or Tarzana, CA for the experience.
The Cuccio Naturalé booth was pure eye candy. The company was the first to offer a natural nail, hand and foot care treatment product line...
After all the walking around I did, this luxurious looking pedicure bath was tempting me to sit down and dip my feet in...
In part 2 of my Cosmoprof experience I'll talk about another beauty trend to look out for. Stay tuned! In the meantime, check out more photos from the show. Also, make sure to "Like" on Facebook because I'll be doing a big giveaway of goodies from Cosmoprof just for Beauty Is Within fans!
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