Monday, August 15, 2011

The Shopping 101

Most of us would like to think that we have refined the art of shopping to perfection. We’ve certainly had plenty of practice over the years. We read all the right magazines and scan the hottest fashion publications for news of new trends, fabrics, shapes and colours. We make an effort to update our wardrobes upon the arrival of each new season and we like to think we know how to take a great catwalk look and turn it into a easy to wear everyday style. But where do we still go wrong? We’ve compiled a quick list of the most common shopping errors, and how to avoid them.

Error #1 Money = Style

Top high street brands like Peacocks know exactly how to take a top catwalk trend and translate it into something that anyone of any size can wear. The truth is that in today’s market there is very little need, and even less justification, to spend exorbitant amounts of money on looking good. Great fashion buys can be grabbed at bargain prices allowing you to save the splurges for investment pieces, such as a new winter coat or a last-a-lifetime pair of boots. If the high street is good enough for Kate Middleton, it’s good enough for us.

Error #2 On Trend = Looking Hot

Not all trends will suit all fashionistas. The trick to great dressing is to know what suits you. This means finding out which clothing shapes best flatter your figure and which colours complement your complexion. From time to time, it’s fun to embrace a new trend and inject something truly contemporary into your look. But it’s far more fashionable to develop your own signature style, unique to you.

Error #3 I’m worth it.

There is a culture among all forms of fashion and beauty marketing campaigns that teaches us that if we deny ourselves something, we don’t believe we deserve it. This is simply encouraging more and more of us to spend beyond our means. Whilst it is fun to treat yourself sometimes, if you are going to feel guilty about it, it probably isn’t worth it. You’ll miss out on half the fun of your new purchase anyway. Knowing your limits and spending within them leads to long term shopping harmony.

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1 comment:

  1. I totally agree with these rules! I'm def guilty of violating rule #3, but I'm trying to get better at not overspending!